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| The Challenge It has become commonplace to say that technology is fundamentally altering traditional methods for the dissemination and gathering of information, communicating with peers and colleagues, and conducting business affairs. As the impact of technology grows, associations will continually be faced with the challenge of exploiting the opportunities provided by new media. Those associations that rise to the challenge will thrive in the new economy. Those that do not will struggle to maintain their position in a heightened competitive environment. Leverus can mean the difference between success and failure on this front. For many associations, however, the Internet is used mainly as means to share an electronic brochure. Such limited usage does not speak to the pressing challenges association managers face in 2000: 
Limited use of the Internet and other technologies as a method to respond
to their challenges
at a time when the association needs to lead rather than follow
the membership.
The rise of affinity portals, B2B platforms and other Content Providers
which pose threats
to the primacy of associations as the "hub" for their given sector or constituency.
Pressure to improve member service delivery in the face of competing associations
and groups and limited ability to finance their organizations from dues revenues
and donations.
At the same time, the Internet presents enormous opportunities to not-for-profit associations. Associations possess sectoral insights, a trusted status, and a defined demographic, all of which are critical success factors for any organization seeking to maximize the power of the Internet. Associations that embrace the Internet in a strategic fashion can achieve a number of tangible benefits, including:
The ability to provide members with real time service delivery by leveraging the Internet.
Increased operational efficiencies and a dramatic reduction in traditional communications
costs.
Heightened interaction with the membership.
Increased non-dues revenue opportunities through innovative web advertising and related
affinity programs.
Leverus will leverage the interactive power of the Internet to enhance the service delivery capability of member-based organizations in a manner that promotes opportunities for our clients and their members. Leverus' expertise in serving associations in addition to its Internet technology leadership, position the company as the premier resource for member-based organizations seeking to realize their potential in the evolving technological environment. Our Advantage Our advantage is steeped in the premise that we conceptualize innovative Internet applications from the vantage point of not-for-profit associations and the unique member service and operational imperatives they face. Our market focus offers us the opportunity to build Internet tools and services that speak to the very challenges that association managers confront on a daily basis. Unlike most Internet companies, our focus is on the market. |
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